Article Marketing - Build an Army of Backlinks for Your Website by ...

Article Marketing is a cheap and useful way to drive traffic to your website, build backlinks to help your search engine rankings, and establish yourself as an authority in your niche.

Building a website to promote your business is excellent. But without traffic visiting your site, you aren't really promoting anything, right? ‘If you build it, they will come’ does not work on the Internet… Not when you are competing against billions of other web sites! Until you start promoting your site, no one will be able to find it.

Thankfully, there is no shortage of methods you can use to get traffic. Writing and posting articles, often called Article Marketing, is a great place to start. Unlike many other traffic generating schemes, Article Marketing has worked since the beginning of the Internet, and will never stop working. Best of all, it can be complete free!

Articles work for you on many levels simultaneously…

- Your articles give you an opportunity to impress your readers with useful and valuable content. The more value you offer, the more curious readers will become about you and your products or services.

- The more high-qualtiy articles you write, the more you build your reputation and authority as an expert in your field.

- Each article you post will include a signature area, which is sometimes called a resource box. You can include links back to your website here. It can also contain a bit of biographical info about yourself, and/or a quick pitch for your site, product or service. Anyone reading your article will see the links in this section, and can click right through to your web site. And, as you write and post more and more articles, these backlinks will increase your rankings in the search engines.

- Your articles may be picked up from the article directories by publishers looking for great content for their sites. This will get your name, your writing and your links in front of even more people!

Start by writing an engaging and useful article related to your business market or niche. When your article is compelling and gives value, the reader will be far more inclined to click the link back to your site. Your articles must not be mini sales letters. In fact , the article directories will likely reject your articles if they are promotional or trying to sell anything.

Make sure to grab your readers' attention by making the content appealing and useful. It if isn't, the reader will not read it through, and won't click on your link. Your headlines, and when applicable your summary, need to be all the more memorable. Make these stand out to encourage people to click and read more.

Make sure your writing is original. Copying and re-posting an article which already exists will create problems for you. Search engines and article directories don't want to give their users a bad experience by returning the same content multiple times. They will double-check your writing against all the other articles they have indexed. If they find your content is duplicates other articles, the directories will rejectyour submission, and the search engines will not give you credit for the backlinks. Your readers migh also pick up on this which would make you look bad in their eyes. The idea behind article marketing is to build your reputation, not to hurt it.

Don't have time or the talent needed to write this much original material? There is nothing wrong with farming out the work to someone else. There are many services and writers you can discover through web searches who offer ghost writing services. You may be able to give them nothing more than a few keywords, and they will research and write everything for you. Additionally , experienced ghost writers often are familiar with search engine optimization (SEO) practices, which they can incorporate into your articles, making them even more effective for you. Make it clear that you need completely original writing, and that you will be buying the exclusive ownership rights to these articles.

You can check to see whether your articles are original by entering them into the Plagiarism Checker at http://www.articlechecker.com/.

Then post your article to the any directories you like. A web search on the keyword 'article directory' will turn up hundreds of these for you. Posting to the most popular directories will have a direct impact on getting your site indexed by the search engines and improve your search engine results page (SERP) rankings. Posting to the hundreds of other directories out there may not have as profound an impact on your traffic or SERP rankings. But having hundreds of backlinks out there which point to your site is better than having just a handful.

You can get hundreds of links from just one article. By writing just one new article per day you can have thousands of backlinks in a couple of weeks.



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